Pinotblogger: the Capozzi Winery blog

A new company called TurnHere.com is offering its services to businesses who want to market themselves online via video. According to the site:

You’ve got a great story to tell. Let TurnHere put our filmmakers to work for you. In addition to crafting your story, TurnHere will place your movie on our website and let local tourists and customers learn about your business in a new, exciting way. We have partnerships with Google, MSN Video, and Yahoo that bring traffic to your business.

It sounded interesting to me, and after looking at their site I found that we weren’t the first winery to consider their services. Tara Bella Vineyards right here in Santa Rosa has a short film up. But I have to say I wasn’t too thrilled with the final product. There wasn’t much real storytelling, just some video of their harvest set to some really un-funky music.

My first instinct would be to blame the winery for not being more creative, but after checking out the Tara Bella’s website I learned that CNN found them interesting enough to produce a spot on their operation. My only conclusion is that TurnHere just didn’t try hard enough to capture what it is about Tara Bella that makes them interesting and unique. Perhaps the filmmaker just wasn’t into it.

Still I think that the concept has merit, and if a well done short film really can help drive traffic to a business website then we might look into something like this down the road.