Inertia Beverage Group continues to move the ball up field on the direct to consumer front. Tonight they just announced a small but important addition to their allocation module. The allocation module allows for a painless way to manage your inventory and customer allotments, and now they’ve added the ability for customers to add additional wine beyond their allocation to their order. Here’s a clip from their REthink Wine Blog explaining:
The Allocation model allows wineries to offer pre-releases, increase exclusivity and generate considerable consumer interest in the availability, ownership and prestige of their wines. Fortunately, the only one thing missing from this tool - the ability to grant additional quantities that users requested with their original order - is now available. We offer the ability to ‘clump’ the original Allocation order with the latter Additional Requests, thus rewarding the customer for ordering more than their Allocation quantity with shipping discounts and single-shipment fulfillment options. This in turn provides better customer-retention and generates a healthy amount of positive publicity.
Inertia is going to be an important partner for us at Capozzi. They are great people with a great product. And in the end, what more could you ask for?
Thanks for the link Josh. We’re continuing to improve and innovate the direct to consumer model and we highly appreciate your comments.