Comments on: Why Walmart Is Good For High End Wineries http://www.pinotblogger.com/2006/08/11/why-walmart-is-good-for-high-end-wineries/ A blog about starting and building a family winery in the Russian River Valley Thu, 21 Aug 2008 20:31:12 +0000 http://wordpress.org/?v=2.6.1 By: Pinotblogger: the Capozzi Winery blog » Blogs Are Porches http://www.pinotblogger.com/2006/08/11/why-walmart-is-good-for-high-end-wineries/#comment-2619 Pinotblogger: the Capozzi Winery blog » Blogs Are Porches Wed, 30 Aug 2006 16:40:59 +0000 http://www.pinotblogger.com/2006/08/11/why-walmart-is-good-for-high-end-wineries/#comment-2619 [...] I think that’s a foolish attitude. As I outlined here, people are more than willing to trade up for what they want regardless of how frugal they may seem when they are shopping for items that they aren’t emotionally attached to. Our free tee-shirts are our first crack at creating a relationship and kindling a passion for our winery, our family and our wines. It is our first chance to make a case to these folks why they should take the time to trade up for our wine and, best of all, these are people that most in the luxury end of the industry are simply ignoring. If we can wow them with superior service and a great product (in this case a free organic cotton tee-shirt with our logo on it), they will be happy customers, perhaps even become brand ambassadors to their friends, and will be much more likely to buy our wines regardless of the price. [...] [...] I think that’s a foolish attitude. As I outlined here, people are more than willing to trade up for what they want regardless of how frugal they may seem when they are shopping for items that they aren’t emotionally attached to. Our free tee-shirts are our first crack at creating a relationship and kindling a passion for our winery, our family and our wines. It is our first chance to make a case to these folks why they should take the time to trade up for our wine and, best of all, these are people that most in the luxury end of the industry are simply ignoring. If we can wow them with superior service and a great product (in this case a free organic cotton tee-shirt with our logo on it), they will be happy customers, perhaps even become brand ambassadors to their friends, and will be much more likely to buy our wines regardless of the price. [...]

]]> By: The Winery Web Site Report http://www.pinotblogger.com/2006/08/11/why-walmart-is-good-for-high-end-wineries/#comment-1984 The Winery Web Site Report Mon, 14 Aug 2006 13:04:43 +0000 http://www.pinotblogger.com/2006/08/11/why-walmart-is-good-for-high-end-wineries/#comment-1984 <strong>Smart Post from ...</strong> I don't think anything I could write today would be as good as Why Wal-Mart Is Good For High-End Wineries over at pinotblogger.com, so I'll just refer you to Josh's excellent writing:No matter what the price of the wine is,... Smart Post from …

I don’t think anything I could write today would be as good as Why Wal-Mart Is Good For High-End Wineries over at pinotblogger.com, so I’ll just refer you to Josh’s excellent writing:No matter what the price of the wine is,…

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