Comments on: Blogs Are Porches http://www.pinotblogger.com/2006/08/30/176/ A blog about starting and building a family winery in the Russian River Valley Sat, 11 Oct 2008 00:37:12 +0000 http://wordpress.org/?v=2.6.2 By: What is social media? | Acan Media http://www.pinotblogger.com/2006/08/30/176/#comment-96926 What is social media? | Acan Media Thu, 10 Apr 2008 20:28:03 +0000 http://www.pinotblogger.com/2006/08/30/176/#comment-96926 [...] come and offer feedback on your wines without actually being at the winery. Josh at Pinotblogger calls it his “porch” which is a good way to look at it. So it’s not about blogs, podcasts, wiki’s, Facebook, [...] [...] come and offer feedback on your wines without actually being at the winery. Josh at Pinotblogger calls it his “porch” which is a good way to look at it. So it’s not about blogs, podcasts, wiki’s, Facebook, [...]

]]> By: Wine Marketing in the Consumer Content Era | Winecast http://www.pinotblogger.com/2006/08/30/176/#comment-42994 Wine Marketing in the Consumer Content Era | Winecast Fri, 20 Jul 2007 01:04:46 +0000 http://www.pinotblogger.com/2006/08/30/176/#comment-42994 [...] Don’t have a tasting room? Use your blog to create a “virtual porch.” [...] [...] Don’t have a tasting room? Use your blog to create a “virtual porch.” [...]

]]> By: Winecast - A wine blog and podcast http://www.pinotblogger.com/2006/08/30/176/#comment-6542 Winecast - A wine blog and podcast Fri, 24 Nov 2006 21:41:51 +0000 http://www.pinotblogger.com/2006/08/30/176/#comment-6542 [...] On the internet, there is unlimited shelf space and the means for customers to find your “porch“. [...] [...] On the internet, there is unlimited shelf space and the means for customers to find your “porch“. [...]

]]> By: Basic Juice - the wine blog for my generation http://www.pinotblogger.com/2006/08/30/176/#comment-3074 Basic Juice - the wine blog for my generation Wed, 13 Sep 2006 02:14:52 +0000 http://www.pinotblogger.com/2006/08/30/176/#comment-3074 <strong>Blogs Are Por[s]ches...</strong> By Guest Author Jeff Stai of Twisted Oak Winery This is in response to the post at Pinotblogger titled Blogs Are Porches, I had to drive down to the Bay Area the other day. When I got back I flipped... Blogs Are Por[s]ches…

By Guest Author Jeff Stai of Twisted Oak Winery This is in response to the post at Pinotblogger titled Blogs Are Porches, I had to drive down to the Bay Area the other day. When I got back I flipped…

]]> By: Jennie Haug http://www.pinotblogger.com/2006/08/30/176/#comment-2623 Jennie Haug Wed, 30 Aug 2006 17:44:09 +0000 http://www.pinotblogger.com/2006/08/30/176/#comment-2623 What is interesting is that "porching" isn't just a trend in Sonoma County, the article notes that it is impacting us as a nation. It is changing the way homes are being built, and the dynamics and interactions of neighborhood living. That's what makes it so provocative to me. We have a chance to move in a natural way with a national trend. We can encourage people to take wine to their front porches, but also to come to our front porches - virtual or physical places - and connect. Cheers, Jennie Haug Sales Manager Titus Vineyards What is interesting is that “porching” isn’t just a trend in Sonoma County, the article notes that it is impacting us as a nation. It is changing the way homes are being built, and the dynamics and interactions of neighborhood living. That’s what makes it so provocative to me. We have a chance to move in a natural way with a national trend. We can encourage people to take wine to their front porches, but also to come to our front porches - virtual or physical places - and connect.

Cheers,

Jennie Haug
Sales Manager
Titus Vineyards

]]> By: Paul Mabray http://www.pinotblogger.com/2006/08/30/176/#comment-2620 Paul Mabray Wed, 30 Aug 2006 16:57:47 +0000 http://www.pinotblogger.com/2006/08/30/176/#comment-2620 Great comments. I still think blogs are less effective to build a porch and wineries should spend more time on customer relationship. I think you are one of the few that will succeed with blogs. I liken it to a type of advertising. Not all work or are effective. Additionally, as more and more blogs emerge, the noise of winery blogs will become too much. Podcasting or VidBlogging are two simliar examples. Some will be great, and most will fail. I'd rather see wineries strongly focus on the fundamentals of e-business and customer service. However, again, you do a wonderful blog and yours is less about your wine and more about you and your experience. I think the same thing can be achieved through content changes and customer contact with higher ROI. For example, you have demonstrated GREAT customer service (allowing customers to help you choose your label, rewarding them for being loyal through customer rewards ala your tee-shirt). That is what makes your winery great more than your blog. You create relationships with your customers. That being said, a blog can operate as a "virtual porch" and your post was great. Inertia - Powering the Wine Revolution ---Paul Mabray - CEO Great comments. I still think blogs are less effective to build a porch and wineries should spend more time on customer relationship. I think you are one of the few that will succeed with blogs. I liken it to a type of advertising. Not all work or are effective. Additionally, as more and more blogs emerge, the noise of winery blogs will become too much. Podcasting or VidBlogging are two simliar examples. Some will be great, and most will fail. I’d rather see wineries strongly focus on the fundamentals of e-business and customer service. However, again, you do a wonderful blog and yours is less about your wine and more about you and your experience. I think the same thing can be achieved through content changes and customer contact with higher ROI. For example, you have demonstrated GREAT customer service (allowing customers to help you choose your label, rewarding them for being loyal through customer rewards ala your tee-shirt). That is what makes your winery great more than your blog. You create relationships with your customers. That being said, a blog can operate as a “virtual porch” and your post was great.

Inertia - Powering the Wine Revolution

—Paul Mabray - CEO

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