I was going to wait a bit until we were completely set up, but Second Life has been in the news quite a bit today so I figured now was as good a time as any to unveil our plans for a winery in the virtual space known as Second Life.
While we won’t be the first Second Life winery (that distinction goes to the appropriately named Obscure Winery), we will be the first Real Life winery in the space (if you call a vineyard and a set of building plans a “Real Life winery”).
While one of my goals in undertaking this project is to generate awareness of our brand, we aren’t simply recreating our vineyard and proposed winery in a virtual space. Lots of companies are doing just that (Sony, Adidas, American Apparel, Cnet, etc) and the people who frequent Second Life usually respond with a collective shrug of the shoulders. I want to make something a bit more remarkable.
There will be a scale model of our winery on display on our island that will be open for comment, a tasting room for avatars (the digital representation of yourself you take into Second Life) where you can buy and drink wine (with entertaining results - though not the kind you might be thinking) as well as purchase branded clothing, all using the Second Life currency. But best of all we will have a series of kiosks/simulations that will guide visitors through an interactive wine making process.
The wine making simulator is something I’m very excited about. Basically what you will do is walk or ride out into the vineyard on an ATV, pick some grapes (make sure they are ripe!), de-stem and sort them and then take them to a fermentor and pick a yeast to inoculate the grapes with (there will be a few to chose from, some more appropriate than others). The process will continue through barreling and bottling and at the end the visitor will be furnished with a case of their wine. As an added twist, the wine will receive a “Farker rating” from 50-100 based on the choices made during the wine production. It should be interesting, educational and hopefully compelling.
Our Second Life architect’s name is Chip Poutine. Chip is an accomplished Real Life architect and teaches 3D modeling, CAD, and architectural design to grad students at the University of Calgary. He also writes a blog critiquing and commenting on architecture in Second Life called Virtual Suburbia.
We’ll be starting a new blog dedicated specifically to this project soon and I’ll be sure to post as things progress, but for now I’ll leave you with a few links on what Second Life is and the marketing opportunities that the space is affording businesses.
Reuters opens virtual news bureau in Second Life
Wired Magazine’s Guide to Second Life
Businesses find real opportunity in the virtual world of Second Life
Bodegas en Second Life…
…Pues bien, la bodega Capozzi se ha convertido en la primera bodega del mundo real que se instala también en Second Life. No es la ……
[...] If you are interested in the story behind the story of some SL projects I recommend checking out Virtual Suburbia. Written by Chip Poutine since September 2005, his archives are worth checking out. Chip was interviewed along with Hamlet Au, Cristiano Midnight and Sherry Turkle on Christopher Lydon’s Open Space show titled living in game space back in March 2006. An audio archive of the show is available here and recommended listening. Runtime is 51 minutes. Chip is also founder of the Prion Design Group. Looking forward to visiting his current project upon completion. After doing so I will write-up a post here. [...]
[...] This recent post outlines our latest online project: creating a the first real winery and vineyard in Second Life. It’s something I’m very excited about. Work is just now beginning so check back often for updates. [...]
[...] As Josh mentions in his recent post, nor will this project represent the first winery in SL. That honor belongs to the Obscure Winery on the region of the same name. They are however the first Real World winery to establish a presence in Second Life. Josh writes: While one of my goals in undertaking this project is to generate awareness of our brand, we aren’t simply recreating our vineyard and proposed winery in a virtual space. Lots of companies are doing just that (Sony, Adidas, American Apparel, Cnet, etc) and the people who frequent Second Life usually respond with a collective shrug of the shoulders. I want to make something a bit more remarkable. [...]
[...] To quite from an earlier Pinotblogger post, here is a bit in the way of a design brief: There will be a scale model of our winery on display on our island that will be open for comment, a tasting room for avatars (the digital representation of yourself you take into Second Life) where you can buy and drink wine (with entertaining results - though not the kind you might be thinking) as well as purchase branded clothing, all using the Second Life currency. But best of all we will have a series of kiosks/simulations that will guide visitors through an interactive wine making process. [...]
Drink To Friendship
A man and a woman were involved in a terrible car accident and both cars were totaled. They climbed from the wreckage and the woman stood in awe. “Our cars are demolished, yet we walk unharmed. This must be a sign from God that we are to be best friends for the rest of our lives,” she spoke wisely. “I agree completely, ma’am,” the man replied. The woman stepped closer to examine the damage and noticed something shiny within her car. Reaching in, she pulled out an unbroken bottle. “This bottle of wine wasn’t even cracked. I think this is another sign that we are to drink a toast to our new friendship.” “That’s a great idea, miss,” the man answered taking the bottle from her. He popped the cork and drank his share. “I’m sorry. How rude of me. Would you like some?” “No, thanks,” came the reply. “I’ll just wait for the cops to get here.”
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Great tutorial.