Comments on: The Sole Purpose of a Headline Is… http://www.pinotblogger.com/2008/02/05/the-sole-purpose-of-a-headline-is/ A blog about starting and building a family winery in the Russian River Valley. Sun, 28 Jun 2009 21:08:01 -0700 http://wordpress.org/?v=abc hourly 1 By: Lar http://www.pinotblogger.com/2008/02/05/the-sole-purpose-of-a-headline-is/comment-page-1/#comment-86081 Lar Fri, 08 Feb 2008 22:05:41 +0000 http://www.pinotblogger.com/2008/02/05/the-sole-purpose-of-a-headline-is/#comment-86081 Read your piece on packaging. Excellent article. I work in a "user experience" company and understand how important the visceral or "first impression, lasts" is. By creating truly memorable experiences for your customers, you're potentially creating a lifelong or at least a long term customer. More importantly, though, you're creating a word of mouth marketeer who will work on your behalf tirelessly for FREE! Apple get this and have got it for years, the experience starts with the packaging, and follows through with the use, creating legions of fans nay zealots who would nearly take a bullet for SJ. P.S. Thanks for the follow on Twitter (smallsips = me) Read your piece on packaging. Excellent article. I work in a “user experience” company and understand how important the visceral or “first impression, lasts” is. By creating truly memorable experiences for your customers, you’re potentially creating a lifelong or at least a long term customer. More importantly, though, you’re creating a word of mouth marketeer who will work on your behalf tirelessly for FREE!
Apple get this and have got it for years, the experience starts with the packaging, and follows through with the use, creating legions of fans nay zealots who would nearly take a bullet for SJ.
P.S. Thanks for the follow on Twitter (smallsips = me)

]]> By: Alan http://www.pinotblogger.com/2008/02/05/the-sole-purpose-of-a-headline-is/comment-page-1/#comment-85716 Alan Wed, 06 Feb 2008 17:17:15 +0000 http://www.pinotblogger.com/2008/02/05/the-sole-purpose-of-a-headline-is/#comment-85716 Close your eyes and step in the door. Smell the aroma of sauteing garlic and butter as it penetrates your nostrils stimulating your salivary glands. Once your gotem you have to keepem. Great post!! Close your eyes and step in the door. Smell the aroma of sauteing garlic and butter as it penetrates your nostrils stimulating your salivary glands. Once your gotem you have to keepem. Great post!!

]]> By: el jefe http://www.pinotblogger.com/2008/02/05/the-sole-purpose-of-a-headline-is/comment-page-1/#comment-85611 el jefe Wed, 06 Feb 2008 05:49:02 +0000 http://www.pinotblogger.com/2008/02/05/the-sole-purpose-of-a-headline-is/#comment-85611 Truer words have not been spoken. The rubber chicken is a bait and switch! Truer words have not been spoken. The rubber chicken is a bait and switch!

]]> By: Paul Mabray http://www.pinotblogger.com/2008/02/05/the-sole-purpose-of-a-headline-is/comment-page-1/#comment-85584 Paul Mabray Wed, 06 Feb 2008 02:36:18 +0000 http://www.pinotblogger.com/2008/02/05/the-sole-purpose-of-a-headline-is/#comment-85584 Thanks Josh - we are almost done with our first chapter in our "Roadmap" for succeeding with direct sales - as each chapter comes available I'll make sure you get a copy. Inertia - Powering the Wine Revolution ---Paul Mabray - CEO Thanks Josh – we are almost done with our first chapter in our “Roadmap” for succeeding with direct sales – as each chapter comes available I’ll make sure you get a copy.

Inertia – Powering the Wine Revolution

—Paul Mabray – CEO

]]> By: Daniel Errante http://www.pinotblogger.com/2008/02/05/the-sole-purpose-of-a-headline-is/comment-page-1/#comment-85535 Daniel Errante Tue, 05 Feb 2008 23:07:57 +0000 http://www.pinotblogger.com/2008/02/05/the-sole-purpose-of-a-headline-is/#comment-85535 You got my attention from the headline. It worked! You got my attention from the headline. It worked!

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