Browsing Category »Capozzi Winery«

Juice Video Demos

May 17, 2009

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To the folks visiting from the Press Democrat article about local iPhone apps, here are the links to the videos showing off the capabilities of Juice. So Juicy Juicified Big thanks to Nathan and Ken from the PD for their professionalism and courtesy. Good times.

What is Social Media Worth to a Winery?

May 1, 2009

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What is a Twitter follower worth to a winery? What is a blog post worth? What is its cost? What does a comment signify for your brand? As a firm believer in the power of social media as a way for my proto-winery to create relationships with folks who might one day buy my wine, [...]

Wine & Spirits Restaurant Poll

March 13, 2009

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The annual Wine&Spirits Restaurant Poll came out this month, and there are plenty of things about it to note. One trend that I’m particularly interested in is the ascendency of Merry Edwards and other pinot producers (congrats Merry!). Nearly 5% of restaurants listed Merry and Flowers as one of their top 10 best sellers during [...]

Robert Parker’s Bitch

March 10, 2009

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There’s an interesting post up at GoodGrape today where Jeff writes these words: Wine is different. The Golden Rule? That notion where you treat others as you would like to be treated? No shit, that happens in the wine business… From a business perspective, you send an email and somebody responds. You leave [...]

Someone Whose Work You Should Be Following

February 24, 2009

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Yesterday I had the pleasure of helping to teach a class at Sonoma State with Tina Caputo, E.I.C. of Vineyard and Winery Management, Robert Larsen, Head PR Dude at Rodney Strong and Dr. David Horowitz of Sonoma State. The first two need no introduction to folks in the wine world. Prior to her position at V&WM, [...]