Pinotblogger: the Capozzi Winery blog

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Death to the Fine Wine Retailers!

Are wineries that sell direct ruthlessly competing with the clicks and mortar crowd?
That’s one of the questions David Williams poses in the latest issue of Wine and Spirit (UK). After taking the reader on an extensive survey of the past and present of online wine retailing, David asks whether the current buzz about wine/web 2.0 [...]

Ch. Petrogasm: Wine Reviews From the Edge

Everyone wants to be loved. Everyone wants to be understood. And everyone wants to be acknowledged - to stand out from their peers.
The paradox is that to get the third thing, you need to put the first two in jeopardy.
Chateau Petrogasm, a blog that reviews wine using only a single picture, is doing the third [...]

The Sole Purpose of a Headline Is…

…to get you to read the next sentence.
And the sole purpose of this sentence is to get you to read the next.
This axiom was made famous in direct marketing circles by Eugene Schwartz.
It’s the same with wine. The point of getting someone to buy your wine today isn’t so that you can count [...]

A Hard Look at Stormhoek’s Collapse

Thanks to Robert McIntosh at The Wine Conversation for pointing me to this story.
Orbital collapses into administration.
The worst news to come out of this is that the folks with the company (10 of them) have all been laid off. The somewhat better news is that there is still a chance that the business might still [...]

Bad Marketing, A Case Study

So I was chatting with my friend Ken today, killing time this Friday before Christmas, and I stumbled upon this:

Dumbfounded, I had to seek assistance. Here’s the conversation that ensued:

Josh: you’re a lawyer, can you explain this? http://www.flickr.com/photos/50783537@N00/2125978368/
Ken: lol
Ken: whah
Ken: what are they offering?
Josh: i have no idea
Josh: drool is forming in the corner of [...]