Pinotblogger: the Capozzi Winery blog

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Tax Dollars Being Spent on Junkets for Writers

A question to you, dear readers:
How do you feel about your tax dollars going toward financing California wine country junkets for foreign wine writers?
According to an article today in the Sac Bee, the Wine Institute is organizing trips and funneling public cash to do just that. From the article:
These traveling crews included a reporter, a [...]

More on (Moron?!) Packaging and Design

My last post on package design has prompted some great comments, which is wonderful. I was trying to be provocative after all.
One common thread I noticed when I talk to folks in person about packaging and that I saw reflected in some of the comments on here is the notion that packaging is ultimately [...]

Wine Packaging: Room for (Major) Improvement

I’m going to interrupt my pinot recipe series here. My apologies in advance for slipping back into wine marketing, but it’s what I’ve been dealing with all week and I thought I’d share.
Wine Packaging is Sad
I’ll get this out of the way right up front - direct to consumer wine packaging is pretty sad. Un-thoughtful. [...]

Pinotblogger, Male Model

Just a quick pointer to Tina Caputo’s blog, Wine Broad, where I can be seen sporting a shirt she had made for me on a dare. As you can see, I’m downright ecstatic to be Robert Parker’s personal love slave.
Tina has a really great blog going, and I especially like her account of a recent [...]

Slides from Recent Talks on Wine Marketing

Good lord. Misspelled “relations” there and used these slides in two public presentations without noticing it. Dyslexia for the win!
Also, at the request of Fabio I uploaded the slides to slideshare.net so you can now view them and embed them without having to download the file. Thanks for the tip Fabio!
I mentioned during my last [...]